Claim Check Always: Stemerman’s ‘Payday Bob’ Ad Crafty But Lacking Context
Whenever one business buys out of the assets of some other company with accurate documentation of awful business techniques, it is typically buying responsibility for all your liabilities, too: all of the debts, all of the legal problems, all of the misdeeds associated with the past.
Exactly what about whenever an administrator gets control of the utmost effective task at a company that is troubled? Does he or she assume instant, individual fault for the outfit’s unethical company behavior? Will there be any elegance period to wash shop?
That philosophical concern resounds into the latest advertising from gubernatorial prospect David Stemerman inside the continuing marketing fight with other Republican Bob Stefanowski. In “Payday Bob,” Stemerman attacks Stefanowski’s tenure as CEO of Dollar Financial Corp., which operated a huge string of payday-lending shops in Britain, Canada and elsewhere — and got in some trouble for mistreating clients.
“Bob Stefanowski calls himself Bob the Rebuilder,” Stemerman’s ad starts, talking about a past Stefanowski advertisement. “The simple truth is, Bob went a payday-loan company — the sort that is illegal in Connecticut.”
That intro is simply real. Connecticut legislation will not especially club pay day loans by title, but state statutes limit the attention and charges that Connecticut-licensed loan providers may charge, effortlessly outlawing firms that are such. (A loophole enables storefront entrepreneurs to arrange payday advances through loan providers certified various other states, but that’s another story.)
Also it’s not unfair to state that Stefanowski “ran” a loan that is payday, though he clearly wasn’t behind the counter drumming up business. Likewise, whilst the advertisement features a phony image of try this web-site a small business aided by the title “BOB’S PAY DAY LOANS,” many people will realize that is not meant in a literal feeling. (more…)